This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website.The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there
Google Analytics cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Disable Google Analytics.
More information on how Google Analytics handles user data can be found in Google's data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally
prohibit the collection of your data by Google Analytics as described in the point "Objection to data collection".
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This function enables the
created with Google Analytics Remarketing
Link advertising target groups with the cross-device functions of Google AdWords and Google DoubleClick.In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The summary of the recorded data in your Google account is based solely on your consent, which you can give or revoke on Google (Article 6 (1) (a) GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Article 6 (1) lit. f GDPR. The legitimate interest results from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.
Further information and data protection regulations can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is known as conversion tracking. If you click on an ad placed by Google, a cookie will be set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through AdWords advertisers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can object to this use by simply deactivating the Google conversion tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
"Conversion cookies" are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.
In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.
You will find further information on protecting your privacy in Facebook's data protection information: https://www.facebook.com/about/privacy/.
You can also disable the "Custom Audiences" remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/. p>
On our website we use "Mouseflow", a web analysis service provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark (hereinafter referred to as: "Mouseflow"). Mouseflow records randomly selected unique visits. This allows a log of the mouse movements and clicks of the visitors to be created. Through these logs, individual visits to our website can be randomly played back in order to derive possible improvements for the user experience of our website. The information recorded by Mouseflow is not personal. In particular, IP addresses are only processed anonymously. The information recorded by Mouseflow will not be shared.
We use Mouseflow for the purpose of being able to analyze the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Article 6 Paragraph 1 Clause 1 Letter f) GDPR.
You can prevent Mouseflow from collecting the aforementioned information by setting an opt-out cookie on the website linked below: https://www.mouseflow.de/opt-out/. We would like to point out that this setting will be deleted if you delete your cookies.
Third-party information: Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. You can find further information from the third-party provider on data protection on the following Mouseflow websites:
Further information on data protection: https://mouseflow.de/gdpr/